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Hire us to boost your visibility and increase the number of visitors on your website. Our SEM services offer you the opportunity to use a wide range of paid advertisements in the world of search engines which means that you can be seen by those interested in your business. Are curious about your type of business.
Get StartedSearch Engine Marketing primarily involves pay-per-click (PPC) advertising, where advertisers bid on keywords and pay for each click on their ads. Maisha Infotech allows businesses to quickly gain visibility in search engine results. With paid ads, your website can appear at the top of search results for targeted keywords, even above organic search results. This increased visibility can drive more traffic to your website and increase brand exposure.
Unlike organic search engine optimization (SEO), which can take time to see results, SEM delivers immediate results. As soon as your ad campaign is live, your ads will start appearing in search results and driving traffic to your website. This is particularly beneficial for businesses looking for quick visibility and immediate traffic.
Team will determine your marketing objectives and define clear goals for your SEM campaigns. Common goals include increasing website traffic, generating leads, boosting sales, or improving brand awareness.
We conduct comprehensive keyword research to identify relevant keywords and phrases that your target audience uses to search for products or services related to your business. Using keyword research tools and considering factors like search volume, competition, and relevance.
We organize your SEM campaigns into well-structured ad groups and campaigns. Each campaign should focus on a specific theme or product category, and each ad group should contain closely related keywords.
Then we create compelling ad copy that is relevant to the keywords in each ad group. Craft attention-grabbing headlines, clear descriptions, and persuasive calls-to-action. Highlight unique selling points and benefits to encourage clicks.
We ensure that the landing pages you direct users to align with the intent of your ads and provide a seamless user experience. Optimize landing page content, layout, and design to drive conversions. We mostly use clear and prominent calls-to-action and optimize for mobile devices.
Our experts set an appropriate bid strategy for your keywords based on your budget and goals and consider manual bidding or use automated bidding strategies offered by the search advertising platform. Monitor and adjust your bids regularly based on performance.
We utilize ad extensions to enhance your ads and provide additional information to users. Common ad extensions include sitelink extensions, call extensions, location extensions, and callout extensions. These extensions can improve visibility and increase click-through rates.
Team will implement conversion tracking on your website to measure the effectiveness of your SEM campaigns. Set up tracking codes to capture important actions, such as form submissions, purchases, or newsletter sign-ups. Track conversions to assess campaign performance and optimize accordingly.
We regularly monitor the performance of your SEM campaigns using analytics and reporting tools and analyze key metrics like click-through rates (CTR), conversion rates, cost per conversion, and return on ad spend (ROAS). Optimize underperforming keywords, ad copy, landing pages, and bids based on data-driven insights.
Teams test different variations of ad copy, landing pages, and bid strategies to identify the most effective elements and conduct A/B tests to compare performance and make informed decisions on which elements to optimize for better results.
We continuously manage and optimize your SEM campaigns and stay updated with industry trends, monitor competitor activities, and adjust your strategies accordingly. Team regularly reviews and refine your keyword lists, ad copy, landing pages, and bids to improve campaign performance and maximize ROI.
Teams generate regular reports to track the progress and success of your SEM campaigns and analyze the data to gain insights into campaign performance, identify areas for improvement, and make informed decisions for future optimizations.
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We use multiple platforms to grow your business, such as Google Ads, provide detailed analytics and reporting tools that allow you to track the performance of your campaigns. Where you can easily monitor metrics like clicks, impressions, conversion rates, and return on investment (ROI). These insights help you optimize your campaigns and make data-driven decisions. We set daily or monthly spending limits for your campaigns and adjust them as needed. Additionally, you only pay when someone clicks on your ad (pay-per-click model), which means you're not wasting money on impressions that don't result in engagement.
Also known as Paid Search Advertising or Pay-Per-Click (PPC) advertising, is a form of online advertising where we bid on keywords or phrases to display their ads in search engine results first pages (SERPs).
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Our strategies and tactics that specifically target mobile device users, such as smartphones and tablets. With the increasing prevalence of mobile devices and the growth of mobile internet usage, mobile marketing has become an essential component of any comprehensive marketing strategy.
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Product Listing Ads (PLAs) are a type of advertising format offered by search engines, particularly Google Ads, that allow businesses to showcase their products directly within search engine results. PLAs are visual advertisements that display product images, titles, prices, and additional details relevant to the search query.
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Display ads refer to graphical advertisements that are displayed on websites, mobile apps, or other digital platforms. These ads typically consist of images, text, videos, or interactive elements and are designed to capture the attention of users and promote a product, service, or brand.
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